A Brain-based model for collaborating with and influencing others

Studies in neuroscience have long shown that the main drivers for survival, trigger a physical response to minimising threat or maximise reward. More recent findings suggests that the same brain networks used to initiate the primary survival techniques are also used to ‘switch-on’ those for social behaviour.

David Rock, co-founder of the NeuroLeadership Institute reports in the NeuroLeadershipJournal on a brain-based model for collaborating with and influencing others. Properly used it can be put to good effect by improving peoples’ ability to work together. In this world of increasingly dysfunctional communication the SCARF model can be a great aid for coaches operating in either an organisational setting or in private relationships.

The SCARF model involves the 5 dimensions of human social exposure: Status, Certainty, Autonomy, Relatedness and Fairness. By labelling these domains it allows conscious awareness, of otherwise unconscious processes to recognise, understand and potential to modify the social domains that drive human behaviour.

Status refers to the relative positioning of self among others, Certainty is a measure of confidence in the future, Autonomy one of independence and authority over events, Relatedness concerns the quality of relationships with others and Fairness a measure of an individuals’ sense of ‘fair-play’ in relation to and with others.

An understanding of the brain networks that trigger our social behaviour and a greater appreciation of the dimensions of human social behaviour, allows us an opportunity to influence the environment, to facilitate change to more positive behaviours.

If you are interested in this subject or want to know how coaches are using their increasing knowledge of neuroscience, please don’t hesitate to get in touch.


About adob4sight

I am a coach, facilitator, and coach supervisor who works with key decision makers in business as well as private individuals, helping them maximise performance at work or in their lives outside the workplace. At 4sight Communications we work predominently with individuals in a one-to-one relationship facilitating the adaption of behaviours and attitudes to improve performance. Particular areas around which assistance is sought are: communications, leadership, relationships, work/life balance, addressing change and conflict, time management, goal setting and clarifiation of values. We also conduct team facilitation and coaching for middle ranking and senior teams of up to 10 persons. We are qualified to administer and interpret a series of psychometric assessments - ranging from 'personality profiling' to measuring an individual's 'mental toughness quotient'. All assessments are followed up with one-to-one sessions clarifying and facilitating areas indentified for development. One of the psychometrics used can be adapted for the recruitment of senior staff with the organisation able to input criteria for a particular post. We have qualified coaching supervisors who will provide a service for both professional coaches as well as 'internal company' coaches to ensure that not only the coach his/herself is properly developed, but also the interests of the client/coachee are served and ethics are adhered to. If you are interested in any of the 'above', get in touch !
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